Changing the Perception of Sales
Every episode, our very own Kyle Gallagher sits down with the leading voices in sales, business, and recruitment. Our podcast was created to change the way sales and sales roles are perceived in the wider business space.
We believe that sales is an essential component of any successful business, and through our engaging conversations, we aim to showcase the true value and potential of this dynamic field.
Changing the Perception of Sales
Cold Calling Isn't Dead: David Wilkins on What Actually Works in 2026
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
He lasted five days in his first sales role. Now David Wilkins runs a 13,000 strong global community for SDR leaders.
In this episode, Kyle sits down with David Wilkins, founder of SDR Leaders of EMEA, USA & APAC. They talk about his winding path into sales, starting with a brutal five-day stint in a job straight out of Wolf of Wall Street, through leading global SDR teams at Palo Alto Networks and Snowflake, to building a 13,000 person community that started on a New Year's Eve dog walk.
They cover why managing up might be the most underrated skill in sales, the debate over whether SDRs should report into sales or marketing, why cold calling never actually went away, and what the SDR role will look like in 2030. A must listen for anyone in sales development.
